For you to understand the needs of your customers, you need to carry out a little bit of research into the likes and dislikes of your customers, get to know them and build a rapport in the process.
Whether the product is purchased from TripleClicks or any other store, you must know what your customer likes. A simple example would be if you are trying to market a black handbag - there are various details you must keep in mind before trying to sell that bag.
- does the customer like "black" as a colour in a bag
- does the bag have long shoulder straps or short
- is the handbag pure leather
- does the customer want a big handbag or a small one
- is the bag going to be used as a casual carry or it is an office kind of a bag
- how much room is in the bag
The above likes and preferences can only be appreciated if you are close to your customer and sometimes you have to ask these questions to determine what your clients will like.
You must keep in mind that because you are dealing with online marketing, it is not possible for your customers to physically see the product - this is all the more reason you should provide as much detail about the product as you can. If you are not sure it is advisable to connect with the ECA and pose your questions on behalf of your customer so that you are clear about the requirements of your customer.
At the end of the day, you must make the customer happy and this is the only way you will receive repeat orders so find out as much as possible what your consumer needs.
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For you to understand the needs of your customers, you need to carry out a little bit of research into the likes and dislikes of your customers, get to know them and build a rapport in the process.
Whether the product is purchased from TripleClicks or any other store, you must know what your customer likes. A simple example would be if you are trying to market a black handbag - there are various details you must keep in mind before trying to sell that bag.
- does the customer
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