Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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Mercy Banda, Aff (Zambia) Top Author Forum Guru 2/17/2015 4:04 am
Affiliate since: 12/12/2014, Power Rank: 99999999
Interesting question,

First of all Cold calling typically refers to the first telephone call made to a prospective PSA.

Cold calling is an important stage and technique in the selling process.This is useful in many aspects of business and work communications outside of sales activities and the selling function.

Cold calling actually enables the you to:

- identify and create new sponsoring possibilities
- establish relationships and a respect beyond
...more
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