Go explore those advertising sites, see the way others' ads are presented. Remember the things you like, and what turns you off. Make notes of your opinions and why you have them. Check out other SFI ads as well as other companies. Not because you want to join them, just to see how other companies present their material. One can always learn from others, you know, and that includes competitors as well as those in completely different businesses.
Then, sit down and prepare your ad ideas. Try to look at them through other people's eyes, see if they have a good impact or not.
It will take a little time, but... Nothing ventured, nothing gained!
Go explore those advertising sites, see the way others' ads are presented. Remember the things you like, and what turns you off. Make notes of your opinions and why you have them. Check out other SFI ads as well as other companies. Not because you want to join them, just to see how other companies present their material. One can always learn from others, you know, and that includes competitors as well as those in completely different businesses.