Basically, if you've got great products in your ECA store, just send them the link and point out that not only can they buy the products from you themselves, but that they can sell your products just by adding their Affiliate Number to the link! It's a win-win process. Honestly, there's little more than that involved. If your listings have great, exciting descriptions, the products will sell themselves once people follow the links. It's as easy as that.