The banner at will be most effective for attracting new PSAs will depend on where you're targetting your ads:
"Grow a Second Income" is one of my favorites because you can target anyone who is not currently financially satisfied.
"Worried About Your Retirement" works well with attracting those later in their career.
"Honey, I Fired The Boss" targets disgruntled employees very well.
Now, it's entirely possible to mis-target your audience. For example, "Honey, I Fired the Boss" would probably sound scary to a soon-to-be retiree. Knowing your audience is key to knowing which banner is going to serve you best.
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The banner at will be most effective for attracting new PSAs will depend on where you're targetting your ads:
"Grow a Second Income" is one of my favorites because you can target anyone who is not currently financially satisfied.
"Worried About Your Retirement" works well with attracting those later in their career.
"Honey, I Fired The Boss" targets disgruntled employees very well.