There is a lot of work to do in SFI. People are just signing up, slightly interested, not expecting much. Then they see how deep, and involved this program is, and that it isn't some get rich quick scheme. They aren't willing to do all that work. So they just never sign back in again. Others try to take a look around, are overwhelmed by the information, and all it would take is some support from their sponsor to keep them interested, but it isn't received in time.