In my opinion, advertising is meant to create the interest of browsers who may become your potential clients or sign ups. Therefore I really think in advertising:
(1) you must not provide too much information, because when browsers find out too much, to them it will only mean, to move on to the next advertisement
(2) just provide enough information to create that interest that will make them feel the urge to click on your gateway to get in and find out more. Many a times browsers get in and after going through the website and finding out more information, say about all the benefits offered or goods at Tripleclicks that are of interest to them, they just decide they have come to the right place.
(3) you must have all your key words ready, use just them to create that interest that browsers need. Couple of very good keywords are "free to join" or "earn as you learn".
I hope that gives you some ideas that will be of help in your advertising campaign. Happy Advertising.
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In my opinion, advertising is meant to create the interest of browsers who may become your potential clients or sign ups. Therefore I really think in advertising:
(1) you must not provide too much information, because when browsers find out too much, to them it will only mean, to move on to the next advertisement
(2) just provide enough information to create that interest that will make them feel the urge to click on your gateway to get in and find out more. Many a times browsers ...more