In my advertising campaigns, is it better to provide more or less information in my ads and why?

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Henry Gerards Kua, Aff (Papua New Guinea) Top Author Forum Guru 1/6/2015 5:10 am
Affiliate since: 04/06/2014, Power Rank: 99999999 | Read Henry Gerards's 3 other Ask SC answers
In my opinion, advertising is meant to create the interest of browsers who may become your potential clients or sign ups. Therefore I really think in advertising:

(1) you must not provide too much information, because when browsers find out too much, to them it will only mean, to move on to the next advertisement

(2) just provide enough information to create that interest that will make them feel the urge to click on your gateway to get in and find out more. Many a times browsers
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