The reason for your advertisement is to get as many people to SFI and TripleClicks.
Your ad may link to your website/blog from there the person can be directed to SFI/TripleClicks, provided your webpages and blogs contain the SFI gateways.
Your SFI gateways is the link that you have to include in your blog. You can place it at the end or even within the blog ,is up to you. And as the person reads your blogs sees the link and clicks on it will bring him/her to the SFI/TripleClicks page that you want him/her to see.
It is better for the person to be directed from your webpage/blog to the SFI/TripleClicks website that is the purpose of the SFI Gateways and aim of the ads, isn't it?
To answer to your question - your webpage and blog should be linked with the SFI Gateway.
The reason for your advertisement is to get as many people to SFI and TripleClicks.
Your ad may link to your website/blog from there the person can be directed to SFI/TripleClicks, provided your webpages and blogs contain the SFI gateways.
Your SFI gateways is the link that you have to include in your blog. You can place it at the end or even within the blog ,is up to you. And as the person reads your blogs sees the link and clicks on it will bring him/her to the SFI/TripleClicks ...more