As my personal experience, advertising is a tool that means all about "sending correct messages". We have to remember that people does not like to read much. If this messages are good they will be very effective. But If they are also short, they will be twice effectiveness and accuracy. So we have to be very accurate and smart to get the best and more effective information in our advertising campaigns. SFI has complete catalogue of proven ideas, so I recommend meanwhile we are learning how to manage, to read and learn from SFI and afterwards, you can expand your knowledge with more criteria.
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As my personal experience, advertising is a tool that means all about "sending correct messages". We have to remember that people does not like to read much. If this messages are good they will be very effective. But If they are also short, they will be twice effectiveness and accuracy. So we have to be very accurate and smart to get the best and more effective information in our advertising campaigns. SFI has complete catalogue of proven ideas, so I recommend meanwhile we are learning ...more
