Before launching your marketing campaign, it is important as SFI business owner to understand the basics of a good and effective advertisement. You need to consider the essentials of effective advertising in all its forms in order to expand the growth of your SFI business.
What are the core principles that you should know to create an effective advertisement? Whatever promotional tools (Emails, Brochures, Fliers, Magazine and Newspaper, Postcards, websites/blogs, etc.) you are going to use in your advertising campaigns, you’ll need to stick to the following core principles in order to know what information and how much information in your ads and why:
- What Makes Your Offer Stand Out From Your Competition?
You have to know your unique selling proposition and focus on it in your advertisement. Remember that there are a lot of home based business opportunities out there and you need to show to your prospects that SFI is the best choice, when it comes to networking business. Your unique selling proposition should mention the specific benefits of SFI business, which your competition cannot or does not offer. It must be strong and appealing to attract your prospects. What makes SFI different and unique from your competitors?
- Grab Your Prospects Attention
Generally people don’t like reading ads. They read (scan quickly) what interests them. You need to ensure that your advertisement grabs and keeps your prospects’ attention. Your ads must be interesting to your target market.
- Offer Your Prospects something that they can’t refuse
You can mention about the zero financial investment to start with SFI business or offer your prospects TC Gift Cards for free.
- What are the benefits/ what’s in it for your prospects?
Your prospects will be more interested in what they can get from choosing SFI to venture on. So you need to explain to your prospects the SFI benefits in simple, clear words and easy to understand.
- Make a Risk-Free offer
By making a risk-free offer to your prospects, you’re taking away their doubts and fears. You need to understand that people are nervous about spending/investing money. In the online world, there are many scammers. People don’t want to waste their hard-earned money. Your prospects can start their own SFI business without financial investment.
- “Call To Action” Your Prospects
Don’t just mention to your prospects what SFI has to offer. In online ads, you can tell them to click on your ad or encourage your prospects to email you for more information about SFI opportunity by filling up the form or join your weekly newsletter or direct them to your website.
- Give your prospects a reason to join now – Make your offer urgent
In your ad, you need to include the feeling of urgency to join now. People usually view the ad and think about giving the SFI business a try later, they might actually mean to do so. But, people most often move on with their lives and forget all about ad and the offer that they might have been interested in. Therefore, you have to encourage your prospects to act now rather than later. You can create a feeling of urgency by mentioning that now is the time to start earning a second income before retirement.
- Provide Contact Information
Don’t forget to include your contact information after informing them about SFI opportunity. Use your ad to link your prospects to your website for more information as part of the contact information. Why?
- If your prospects check out your site and are impressed with it, you have a better chance of turning them into sign ups.
- You can also track how your ads perform and what leads are generated on the website to get an idea of how well your advertising campaign is working. So, if you are not achieving the results according to your expectations, you will know where you need to make changes.
Conclusion
These core principles if followed will not only make yourself stand out from your competition but also get your prospects excited about what you have to offer, because you’ll be able to create eye-catching ads, not worrying anymore how much information you should provide in your ads. Your conversion rate will also improve in turning your prospects into sign ups.
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Before launching your marketing campaign, it is important as SFI business owner to understand the basics of a good and effective advertisement. You need to consider the essentials of effective advertising in all its forms in order to expand the growth of your SFI business.
What are the core principles that you should know to create an effective advertisement? Whatever promotional tools (Emails, Brochures, Fliers, Magazine and Newspaper, Postcards, websites/blogs, etc.) you are going to
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