Less information is better. Here's why...
Marketing professionals say you have at most 7 seconds to catch a viewers attention, or they will move on.
A successful ad will contain just 4 key elements;
1. An attention grabber
2. A brief statement of what you are offering
3. A reason your viewer should have it (lifestyle enhancement)
4. A call to action
If you look at the advertising campaigns run by successful businesses, they try to catch your attention with a bold statement, an evocative image, or maybe a question. That first element will determine whether or not the viewer reads the rest of the ad, so make it as attention-grabbing as you can.
Once you have their attention, briefly describe what you are offering, and the impact it can have on their life. Not just more money, but a stress-free retirement, or greater freedom, etc. Then ask them to do something (subscribe to a newsletter, visit a gateway, or whatever).
The truly successful marketers will also tell you that your ad should be a filter, not a magnet.
You do not want everyone signing up.
You only want people looking for a serious business opportunity to sign up, so stay away from promises of instant success or wealth, and focus on the long-term benefits of becoming an affiliate. Again, only provide enough information to whet their appetite, and a way for them to learn more.
The marketing aids provided by SFI have been developed by professionals who know what is needed. If you are looking for wording to use in text ads, try reviewing the banner and post-card ads, and use the same type of wording they use.
Keep it simple.
less
Less information is better. Here's why...
Marketing professionals say you have at most 7 seconds to catch a viewers attention, or they will move on.
A successful ad will contain just 4 key elements;
1. An attention grabber
2. A brief statement of what you are offering
3. A reason your viewer should have it (lifestyle enhancement)
4. A call to action
If you look at the advertising campaigns run by successful businesses, they try to catch
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