In my advertising campaigns, is it better to provide more or less information in my ads and why?

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3097 votes
Earl Winfrey, Aff (South carolina, US) Top Author Forum Guru 12/31/2014 4:15 am
Affiliate since: 11/10/2003, Power Rank: 150 | Read Earl's 98 other Ask SC answers
I would say that less is more because the attention span of the consumer is not as long as it used to be. In this day and age of social media and constant advertising, people will not stay focused long enough to read a detailed description if it is more than 140 characters. Be concise and offer enough details to hook the person and you will see better results. Too much information at one time creates "Analysis paralysis" and that prevents people from making a decision about joining your
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