In my advertising campaigns, is it better to provide more or less information in my ads and why?

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Marta Fernandes, Aff (Zimbabwe) Top Author Forum Guru 12/30/2014 12:10 pm
Affiliate since: 08/28/2012, Power Rank: 239 | Read Marta's 64 other Ask SC answers
In advertising I believe that giving just enough information, to " Wet the appetite " is the way to go. Why am I saying this ?

1 If someone is genuinely interested they will check your site

2 I also believe to much information can be a turn off. Most people read 1 or 2 paragraphs, anything longer, and they go to the next thing

Hope this clarifies my answer
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