In my advertising campaigns, is it better to provide more or less information in my ads and why?

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3346 votes
Sharon Early, Aff (California, US) Top Author Forum Guru 12/30/2014 10:41 am
Affiliate since: 12/05/2014, Power Rank: 99999999 | Read Sharon's 8 other Ask SC answers
In my opinion it is better to provide less information in your ads. The reason(s)
1. if they want more information they can find it here on the SFI website.
2. Advertisements are supposed to be brief but compelling. You aren't trying to explain the entire business to every prospect who may or may not be interested in the same aspects of the business that you find interesting and marketable.
3. The more you include in your ad the more likely you are to misrepresent or misinterpret some
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