First of all, helping is not the right word guiding is right word. Yes guiding is must to grow our business. Many people quit just because they dont get proper guidance.We should guide our downlines let it be as you say TOO much. My uplines who are doing very well now had already joined twice before as no guidance was given they had to quit. Anyways there is such a thing as guiding your affiliates TOO much. Greetings and best of luck.