I'm not entirely sure why you ask this question because W3 and S-Builder are not exclusive to each other: Wave3 is mostly a TripleClicks branding outreach that offers many free benefits and a few potential cash incentives for bringing people into the Wave3 program, while S-Builder is an advertising co-op that increases your potential downline. Because the Wave3 kit is free save for shipping, it's worth participating in both because each adds to your business.
However, let's consider the unlikely situation in which somebody is holding a gun to your head and forcing you to choose one or the other. If money is no object, go for S-Builder because you can use it to build a deep downline that you can train and earn from. If, on the other hand, your funds are highly limited, then take advantage of Wave3.
I personally take advantage of both. I hope that helps clarify the difference between the two, at the very least.
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I'm not entirely sure why you ask this question because W3 and S-Builder are not exclusive to each other: Wave3 is mostly a TripleClicks branding outreach that offers many free benefits and a few potential cash incentives for bringing people into the Wave3 program, while S-Builder is an advertising co-op that increases your potential downline. Because the Wave3 kit is free save for shipping, it's worth participating in both because each adds to your business.