Hello,
I've been thinking about your question and I believe that in order to promote our Eager Zebra games to non-SFI affiliates, you should explain to them that they can gain TCredits and MRP by playing those games. In addition to this, you should also explain to them that TCredits and MRP are the currencies with which transactions can be purchased in TripleCliks.
That means the Eager Zebra games should be promoted as: PLAY-FUN-AND EARN