You should be advertising the ECA program to everybody that has the correct type of goods to sell on the internet. You will be giving them their first link with the internet.
This may be something they are, or have been, thinking about but do not want to spend a great deal of cash in setting up an internet business. Just because they are not already online does not preclude them from using the ECA program to start an internet business.
By setting up an ECA store they will have everything available for starting on the internet, but at a greatly reduced price than if the were to try setting up their own website.
You should be advertising the ECA program to everybody that has the correct type of goods to sell on the internet. You will be giving them their first link with the internet.
This may be something they are, or have been, thinking about but do not want to spend a great deal of cash in setting up an internet business. Just because they are not already online does not preclude them from using the ECA program to start an internet business.