I would say first just ship regionally till you make enough profit which you can save in a seperate account and then later when you well established and have made a good name for yourself then you start advertising to ship internationally as well. That way if people see that you are a good and trusted ECA word of mouth will do the talking for you. And soon you will be well on your way to great success and then you can expand your business internationally as well. Goodluck.