I think the best use of MRP is a personal thing and due to many factors that determine the choice.
There will be people who in turn will acquire different products or services on TripleClicks at that time will be of capital importance for them.
While others will use them for special occasions that will occur or that will be planned in advance deliberately by themselves.
In any case I think we can all share these MRP are really a very appropriate idea of the CEO of this program.