Hi Henry Mensah!
When people ask you how it works and what do you do? Tell them that it is their own business. What they do and how they do it, depends on them. SFI is too big and TripleClicks has too many products. What they must do is join and read the SFI BASICS and the LAUNCHPAD then choose what suits them. What they do and how they do it depends on the individual. The are no walls or ceiling. They can go as wide as they like and as high as they wish.
Thank you. Good luck.