Well Maria, it’s not easy to change anybody’s mentality, especially those who spent most of their lives as employees and never had enough money or courage to become an entrepreneur.
But, the easiest way to do that is to understand how simple human beings are: actually, what move us to change are our needs, wishes and fears. We need home to live in, food on our table, clothes and some money to feel secure. Everything else are wishes and fears, especially fear from loosing job and all what`s going after that.
So, when you offer people to become business owners think about their needs, wishes and fears and use words they want to heard: great opportunity, secure income, better life, be your own boss, invest in future, it`s time to take responsibility, etc.
If you don`t know how to approach people just analyze yourself, your motives and what moves you. Your own mind is great place to start. Good luck
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Well Maria, it’s not easy to change anybody’s mentality, especially those who spent most of their lives as employees and never had enough money or courage to become an entrepreneur.
But, the easiest way to do that is to understand how simple human beings are: actually, what move us to change are our needs, wishes and fears. We need home to live in, food on our table, clothes and some money to feel secure. Everything else are wishes and fears, especially fear from loosing job and all what`s
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