Good question!
I don't think you can 'ensure' that your TC gift cards are activated because that implies 100% guaranteed take up!
But I do think you can improve and maximise the activation rate!
Handing out TC gift cards to random strangers will probably get you a very low activation rate, so anything you can do to engage the person in conversation! so you can introduce them to TC, PriceBenders auctions or the Eager Zebra games, will improve that rate.
Targeting 'warm' contacts or places where people are more likely to enjoy games or an auction will also improve the activation rate, e.g. Betting shops, bingo halls.
Another thing you can try which may improve your activation rate, and also helps to solve your question about what to do when TC gift cards aren't activated, is to put an expiry date on them! Tell the person you give it to how long they have until it becomes invalid! As you know, TC gift have don't have an expiry date but you can control that yourself by using the gift card tracker! Give them a deadline and it will encourage them to use it before they lose it! Then, once the deadline has passed, you can reassign that gift card to someone else! You decide how long a period works best... A month, a week or 'special offer, today only!'.
I hope that helps?
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Good question!
I don't think you can 'ensure' that your TC gift cards are activated because that implies 100% guaranteed take up!
But I do think you can improve and maximise the activation rate!
Handing out TC gift cards to random strangers will probably get you a very low activation rate, so anything you can do to engage the person in conversation! so you can introduce them to TC, PriceBenders auctions or the Eager Zebra games, will improve that rate.
Targeting 'warm'
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more
