Distribution online or offline. Today’s consumers live multi-dimensional, multi-platform lives –and their buying behaviors reflect this. In many ways, we as SFI affiliates are having to catch up.
A customer or recruit can shop online and make a TC purchase with a few clicks of the mouse (or taps on the screen)and be done. A customer may need to see-and-feel of how the TripleClicks on-line store works so you may need to demonstrate that for them.
Your SFI TC success is not about being all things to all people. It’s about optimizing your online/offline mix so you can present the most desirable options to your customers.
To be effective with your distribution of TC gift cards (either online or in person) consider the following:
-better understand your customers, once you know what makes them tick, you’ll be able to put the right package before them, whether that’s online or offline;
- elevate the customer experience and treat shoppers the way they want to be treated: as individuals with unique buying behaviors and preferences;
Successful marketing is well-planned marketing, and more and more these days, good planning requires optimizing a mix of online and offline tactics.
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Distribution online or offline. Today’s consumers live multi-dimensional, multi-platform lives –and their buying behaviors reflect this. In many ways, we as SFI affiliates are having to catch up.
A customer or recruit can shop online and make a TC purchase with a few clicks of the mouse (or taps on the screen)and be done. A customer may need to see-and-feel of how the TripleClicks on-line store works so you may need to demonstrate that for them.
Your SFI TC success is not
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