Both ways of distributing the gift cards are effective.
When distributing in person you can see if the recipient is really interested or not. By speaking to them face to face you are more able to gauge whether they are likely to use their gift card.
With the online version, unless you build up a rapport with the recipient before offering them the gift card, you are going to have very hot and miss results.
If you take the time to build your friendship online then you may be able to gauge whether the proposed recipient will be likely to use the card or not.
The online cards offer a better response rate as you can put a time limit on the usage of the card and after the time runs out then you can re-use it. This will only be possible with the physical card if you ask the original recipient to return the card to you.
Both ways of distributing the gift cards are effective.
When distributing in person you can see if the recipient is really interested or not. By speaking to them face to face you are more able to gauge whether they are likely to use their gift card.
With the online version, unless you build up a rapport with the recipient before offering them the gift card, you are going to have very hot and miss results.
If you take the time to build your friendship online then you ...more