Without doubt, you should use all available resources.
However. with friends and family, you should be careful, because they are in most cases bigger critics. We can even use the word fault-finder. For their convincing, you need much more time. I mean, it takes time to prove them, before all - your success, and then to include them in this business. I think this issue will always encounter more resistance, much higher than when it comes to strangers.
I think you should focus on advertising and thus promote the SFI and TripleClicks. Whether it is a free or paid advertising, you will find a variety of social networks, specialized websites for advertising etc. In accordance with your preferences and skills (primarily linguistic), and even culturally characteristics, you should also mark the the potential co-workers (whether they are housewives, the unemployed, those seeking an additional job, people from same-speaking area). So you will have better approach to them and better communication.
Without doubt, you should use all available resources.
However. with friends and family, you should be careful, because they are in most cases bigger critics. We can even use the word fault-finder. For their convincing, you need much more time. I mean, it takes time to prove them, before all - your success, and then to include them in this business. I think this issue will always encounter more resistance, much higher than when it comes to strangers.