Well to me the following will be some pointers that I use as guidelines to avoid when writing SFI Ads :
Embrace the KISS Principle that is just Keep it Simple and sweet / short , no Jargons, No INFO Overload , NO HYPe or Fluff , No misrepresentation , No false promises and have at the most not more than 3 lines at 1 go and one of my best one is to follow the twitter principle (140 characters ) or at the most not more than 200 characters .
And remember to do some research , test and track it and then tweak and fine-tune. Till you can come out with what works best for you eventually with your chosen platforms
Well to me the following will be some pointers that I use as guidelines to avoid when writing SFI Ads :
Embrace the KISS Principle that is just Keep it Simple and sweet / short , no Jargons, No INFO Overload , NO HYPe or Fluff , No misrepresentation , No false promises and have at the most not more than 3 lines at 1 go and one of my best one is to follow the twitter principle (140 characters ) or at the most not more than 200 characters .