I would have to go with a blog. People like to know there is a real person behind the words instead of an automated system. Blogs are a sure way to get across to people. You keep it real, explain the facts and gain they respect. I have a site that I write for and it's hard to pull them over here to SFI without loosing my account. It's spamming but I can talk about it. It's pretty cool to see all the people that is interested. I recommend a blog any day.