I would definitely direct them towards the Marketing methods references provided by SFI. They should read that because there are the basics.
However, different people prefer or are successful in different methods.
Some people are not good with computers so that method is maybe not the best for them and they would be more successful with offline advertising.
Some people are not good in expressing themselves verbally so they would go for something else.
Environment or surroundings where people fluctuate on a daily basis can have an influence on choosing the right method...students for example who are communicating with lots of people on a daily basis.
I think one should take all this and much more into consideration and than make a suggestion. Talk to your PSA, get familiar with them and discuss all this.
Then together you can decide what works best for them.
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I would definitely direct them towards the Marketing methods references provided by SFI. They should read that because there are the basics.
However, different people prefer or are successful in different methods.
Some people are not good with computers so that method is maybe not the best for them and they would be more successful with offline advertising.
Some people are not good in expressing themselves verbally so they would go for something else.
