Yes it is a good idea to promote those who are at least showing some initiation by log in everyday and getting their ten or more Versa Points. Just as with the Expectancy Theory, if one does what is considered good, the outcome will/should be a just reward.
In most cases we are trying at best to intensify the individuals goal orientation, solidify the directions given by the SFI business model, and add a little persistency to their goal orientation as well.