Content has been my main area of research in the past few months and I am glad that Stephan has brought it up here. To begin with, you need to understand that content in internet marketing or blogging refers to a theme of a particular blog or website. Also, for your theme to be noticeably clear, it should not be mixed up with other different themes otherwise your blog could be construed as a "general merchandise blog" targeting no one in particular.
If there is nothing specific for your content, you stand out to lose on visitors but if you specialise in one theme, you get better in practice and your content keeps getting better and more sought after by your audience because they find it helpful.
Now, a look at the statistics for online audience will show you that there are over 2.5 billion people searching the internet. Are you going to reach out to everyone? Certainly not. Think of them like people on a busy street. So many people moving up and down. A closer look will reveal that there are smaller groups of people within the multitude. Each group is looking for something in particular or something related. There are mothers looking for babies’ products for example. But even for these mothers, there are even other smaller groups. Some mothers are looking for health products to keep their babies fit and crying less. Some mothers are looking for clothing and want their babies looking smart all the time. Some other mothers are looking for baby food, others for baby hygiene products and you could think of other groups among the mothers’ union.
You may realise that you can’t be out there satisfying all mothers. You will either be their babies’ skin doctor, fashion designer, entertainer, feeder, or one other but not all. Now each little group within a group is called a nich?. And your content should be directed to a nich? of your choice. I will not delve into the subject about how to choose a nich? because that is another very wide subject and depends on your own passion, training and experience. Passion being of greater importance.
When preparing your content, you should focus on solving a given problem for your nich? and this has to keep up with regular and helpful updates. By offering a solution to a challenge you offer your sale within your content which in this case may be the SFI affiliate program or a product on TripleClicks. (Refer to your SFI gateway and TC product or ECA gateways (URLs pointing to you). You may also want to read about Key Code tracking).
Infringement comes when you copy a brand of another – naming, design, logos, graphics and even “copy-and-paste” content. But you can have many people selling baby diapers in different brand names. You can also have many people reporting about the world cup. What you don’t have to do is reproduce another’s footage.
I hope this will help you learn to offer your own nich? guided content that does not infringe on anyone’s copyrights.
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Content has been my main area of research in the past few months and I am glad that Stephan has brought it up here. To begin with, you need to understand that content in internet marketing or blogging refers to a theme of a particular blog or website. Also, for your theme to be noticeably clear, it should not be mixed up with other different themes otherwise your blog could be construed as a "general merchandise blog" targeting no one in particular.
If there is nothing specific
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