Begin by showing them the numbers at the "earnings calculator". Then show them how to get the affiliates they entered and how to keep them. Explain that they must be patient and there is actual work involved. Try to get across to them how good it feels to nurture and guide a new PSA or CSA to new earnings and a fun second income. Finally explain that you are doing it and a good many of us are doing it; so why not be part of a great group of people and make some money!