Considering the scope and extensiveness of SFI as a business venture, it will be restrictive and foolhardiness to restrict ads to any or particular demographic segment. Taking cognizance of the global & web natured platform of its business activities, we as operators should liken our market approach to a Fisherman or woman.
Just throw your net into the market sea/river. Untill the catch/catches is/are made, you know not the fish to bring onboard or dicard back into the sea/river.
less