"Who is the better demographic to target in my ads? Retired persons...or homemakers?"
I would say that it would be a huge mistake to just target just one or the other.
Why not both? By targeting just one you are seriously limiting your potential to attract a lot of people to your business.Being a member of SFI is an excellent choice for both groups in that there is no need to spend huge amounts of time working on it and everyone has some time during the day to devote to it.
I would also include students in your ads too. They like the rest of us are always keen to find a way to supliment their income and find some bargains along the way too.
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"Who is the better demographic to target in my ads? Retired persons...or homemakers?"
I would say that it would be a huge mistake to just target just one or the other.
Why not both? By targeting just one you are seriously limiting your potential to attract a lot of people to your business.Being a member of SFI is an excellent choice for both groups in that there is no need to spend huge amounts of time working on it and everyone has some time during the day to devote to it.
I ...more