Who is the better demographic to target in my ads? Retired persons...or homemakers?

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5219 votes
Bharath Yalanaati, Aff (India) Top Author Forum Guru 6/23/2014 12:09 pm
Affiliate since: 05/09/2014, Power Rank: 99999999 | Read Bharath's 1 other Ask SC answers
in my opinion
homemakers are best :

Customize your ads
You might want to market your business differently to people who are in different age groups and life stages. With demographic targeting, you can bid differently or have ads unique to each group of customers.
Example

Marc is advertising a financial institution, and he wants to market different products to seniors versus college students. He uses demographic targeting to show different ads to each group of
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