Customize your ads
You might want to market your business differently to people who are in different age groups and life stages. With demographic targeting, you can bid differently or have ads unique to each group of customers.
Example
Marc is advertising a financial institution, and he wants to market different products to seniors versus college students. He uses demographic targeting to show different ads to each group of customers, as well as higher bids for demographic groups that may be more likely to spend more.
Customize your ads
You might want to market your business differently to people who are in different age groups and life stages. With demographic targeting, you can bid differently or have ads unique to each group of customers.
Example
Marc is advertising a financial institution, and he wants to market different products to seniors versus college students. He uses demographic targeting to show different ads to each group of ...more