Who is the better demographic to target in my ads? Retired persons...or homemakers?

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NATHAN HACKER, Aff (Minnesota, US) Top Author Forum Guru 6/20/2014 9:45 pm
Affiliate since: 02/23/2014, Power Rank: 99999999 | Read NATHAN's 19 other Ask SC answers
I believe limiting yourself to one demographic is a mistake. I do not mean to be rude or cruel but your results might not be what you wanted or expected.

I can not remember the statistic right off the top of my head, but I thought I saw somewhere that only 1% of people stay in SFI and are actually active. That is crazy but if true, I think the best scenario would be to saturate both demographics and any other demographic you can think of. DO NOT LIMIT YOURSELF. Or your success will be
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