Retired people will probably have more time to devote to a home business, and possibly more money although that is not always the case. And since SFI is long term, not instant money, it might appeal to them more, as a homemaker is often in need of money right now for growing kids, etc. Whichever group you choose, I would suggest getting to know some of them personally so you will understand their wants and needs and be better able to figure out what will attract them. Later on you might want to try the other group too. But to start I think you are doing the right thing finding a niche to fill. Good luck!
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Retired people will probably have more time to devote to a home business, and possibly more money although that is not always the case. And since SFI is long term, not instant money, it might appeal to them more, as a homemaker is often in need of money right now for growing kids, etc. Whichever group you choose, I would suggest getting to know some of them personally so you will understand their wants and needs and be better able to figure out what will attract them. Later on you might want to try ...more