Who is the better demographic to target in my ads? Retired persons...or homemakers?

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Ruth Temple-Murray, Aff (South Africa) Top Author Forum Guru 6/19/2014 3:19 am
Affiliate since: 04/18/2014, Power Rank: 99999999 | Read Ruth's 21 other Ask SC answers
I would like to start out by saying that demographics is a HUGE subject and is the study and quantifying of statistical data to give a representation for a set qualitative description of a sector of society.

Based on this you would need to find qualitative criteria to describe the two populations and based on that, take general data to draw an relatively accurate conclusion, because statistics, at times, are only as valid as the data is properly representative and reliable.

However,
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