This question speaks to a true entrepreneurial mindset in terms of trying to think outside the box in order to achieve your goals. In order to stand out from the crowd, you will be required to conduct extensive research.
For example, if you are an ECA, are you offering a product that no other ECA is offering? Think about all those items you perhaps have searched for and couldn't find listed then, formulate a business model canvas on a new venture to make them a hit here.
Also, how do you conduct your marketing? Let's say that you work in an industry where you face customers everyday. Perhaps you lose pens everyday due to customers always borrowing and forgetting to return them. How about investing in getting a few of those pens printed with your gateway or website address? In this way you are handing them out and marketing smartly. When the customer locates the pen later, they may be curious and visit the site to see what SFI is all about.
Keep thinking outside the box. "Why fit in when you were born to stand out?"
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This question speaks to a true entrepreneurial mindset in terms of trying to think outside the box in order to achieve your goals. In order to stand out from the crowd, you will be required to conduct extensive research.
For example, if you are an ECA, are you offering a product that no other ECA is offering? Think about all those items you perhaps have searched for and couldn't find listed then, formulate a business model canvas on a new venture to make them a hit here.