Communication remains the core tool for you to utilize not only with new PSAs but with almost anyone! You need to spend some time to understand that your new Affiliates will not all be from your country but will represent a cross section of the Globe. Language may be a barrier. I therefore use various criteria before I send out my mail and some of these include:-
- if you have an advertising campaign and receive more than 100 enrollments in a day, l would want to keep my welcome letter short and here a group mail is ideal. The reason for this is because my main concern is to get the Affiliates reach their 700 Versa Points within 24 hours of joining.
- subsequently I would use Group mailing as a follow up to those Affiliates whose Affiliate Profile score is high and this enables me to focus on the serious affiliates before moving to the less serious group. Here again you can use either E Cards or Group Mailing.
It helps to vary the tools according to the needs of the Affiliates.
Group Mailing is particularly ideal and useful when you wish to reach a wider audience while I prefer to use E Cards as this has visual effects and are more personalized. This helps to build rapport with new PSAs faster than the group mail. Group mailing may work well when you wish to share
- announcements
- reminders
- milestones
- contests or any general detail that is not specific to any Affiliate
You can also use various filter categories for group mailing to separate your Movers from other Affiliates and this is not practical with E Cards in view of the high number of New Affiliates you may have.
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Communication remains the core tool for you to utilize not only with new PSAs but with almost anyone! You need to spend some time to understand that your new Affiliates will not all be from your country but will represent a cross section of the Globe. Language may be a barrier. I therefore use various criteria before I send out my mail and some of these include:-
- if you have an advertising campaign and receive more than 100 enrollments in a day, l would want to keep my welcome letter
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