Both individual welcome letters and group mailings have their uses. I like to greet new PSAs individually, asking them about their backgrounds in their different countries, and if I remember (I'm still working my way through the Quantum Memory course I picked up!), I translate the message into their native language to make comprehension easier. It really helps to know an affiliate so that you can both teach and motivate. By contrast, I have found that group mailings are better for announcements that are team-wide, like when I offer an incentive to everyone, or if I've discovered a factoid or trick that makes our work through SFI and/or TripleClicks easier or more profitable.
Regardless of either, be aware that your more personally-recruited affiliates are going to be the ones that will be more motivated, and motivation is key to keep coming back every day to better one's self through learning as well as processing the To-Do List and other tasks. It can be difficult, by comparison, to motivate affiliates who are recruited by an automated process, particularly some of the new ones that actually pay per signing--many of those people sign up, get their bounty, and do nothing--but everyone is worth the effort because when you connect personally, that by itself has value.
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Both individual welcome letters and group mailings have their uses. I like to greet new PSAs individually, asking them about their backgrounds in their different countries, and if I remember (I'm still working my way through the Quantum Memory course I picked up!), I translate the message into their native language to make comprehension easier. It really helps to know an affiliate so that you can both teach and motivate. By contrast, I have found that group mailings are better for announcements ...more