I think it is no complicated,if you want to popularize SFI and TripleClicks,you have to share it on all social network you know (Facebook,pinterest,twiter,instagram,viadeo...)there is so many.You can use also video by Youtube .You can create your own website about SFI and TripleClicks or it can be a blog.There is a lot of method.You have to choose simply!I hope ,i have helped you.