The best way to explain to someone the positive side of business in the SFI is to talk about their experiences and successes. Summarize everything you know about the history of the SFI, how many members log in SFI, SFI workflow. Let him explain the way of working in his business and then talk about ways of working with SFI. Do not forget to mention TripleClicks and its advantages and profits. Also tell how many devices and materials for learning SFI has at its disposal.
Good luck.