Let everybody know about SFI and TripleClicks the best way you know how.
If you want to tell your friends and family, have a conversation about it with them either in person, over the phone, or send them a text message with some gateway links.
If you want to communicate with coworkers other than friends and family, there's always good old-fashioned word of mouth. Even business cards are also a cool way of getting SFI and TripleClicks out there.