I would ask them what they were doing before they joined SFI. I don't know of a single job where people punch a clock and retire after a month at work.
The GOOD news is that while they might not retire in a month, the potential is pretty good to retire in 5-10 years instead of 20-30!
Yes, it takes longer to get going, but the "raises" (in pay) come continually.
Ask them to take a step back and see the BIG PICTURE.