There are several reasons people feel compelled to join SFI. First, SFI is free unlike many other opportunities out there. SFI is a company that's been in business for over 10 years, which proves SFI's stability and commitment. Most of the training resources and tools are free to use and start profiting. SFI is backed up with 120,000 products ready to be marketed by affiliates 24/7. These are just few of the reasons that has convinced people to join SFI.