I will tell the prospect or new affiliate that this company has a dual function that incorporates both Multi Level Marekting and e-commerce. SFI is the area of the company that deals with the MLM aspect while TripleClicks is the area of the company that handles the e-commerce part of the business. Price Benders falls under the TripleClicks section of the business. It allows people to explore a new and growing area of e-commerce where they can participate in online penny auctions.