Affiliate since: 06/29/2000, Power Rank: 2 | Read Leon's 55 other Ask SC answers

I keep it simple and state that "SFI is the business opportunity and TripleClicks is our store".

There's an old saying in marketing that "features tell but benefits sell". You would want to follow your simple statement with some BENEFIT statements. For example if you state how long SFI has been in business that's a feature, BUT if you state that being in business for so long indicates reliability that's a benefit. What does a certain feature "mean" for your prospect or Affiliate?

Learn to focus on benefits and you'll affect your prospects emotions! Most of us make our purchase decisions on emotion and NOT logic and reason!
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I keep it simple and state that "SFI is the business opportunity and TripleClicks is our store".

There's an old saying in marketing that "features tell but benefits sell". You would want to follow your simple statement with some BENEFIT statements. For example if you state how long SFI has been in business that's a feature, BUT if you state that being in business for so long indicates reliability that's a benefit. What does a certain feature "mean" for your
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