I'm unable to give a generalized answer to this question as I personalize each of my messages at that level. By the time any of my PSA's have achieved EA status I have usually developed a rapport with them. However, I do direct them to the benefits chart, the income index, and gently remind them that you get out of something what you put into it. Another place to advise them of is the testimonials page or the forum where other EA's and TL's have shared their success stories.