Good question....
I can use it to maximize and help grow my SFI business:
- ADDs
- Gift Cards...
- Send TC
- Purchase
and more........
You can create contest (most VP,most PSA, most sales, most ECA in one month) and reward people with TC Gift Cards or TCredits and etc.
Or you can reward your most active members giving them TC Gift Cards that they can spend on TC store. For either of this two ways you decide won't be wrong.